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Celebrity scents tend to be fruity and citrus heavy, which means they can smell more like floor polish than actual cologne. Fifty's signature stuff however, has hints of black pepper, dark wood, coriander, nutmeg and musk, as well as a selection of other smells that no one could possibly mistake for cleaning solution. Everything about it is rugged, right down to the bottle that looks more like a hand grenade or explosives detonator. Because it's not a super-formal scent, you can wear it out to the club or dab a little bit on the inside of your bullet-proof vest. $50.50 (get it?) for 1.7oz.
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